The $100 Billion Industry: Why Mobile Casinos are Cashing In


iPhone by GONZALO BAEZA, on Flickr

Creative Commons Creative Commons Attribution 2.0 Generic License   by  GONZALO BAEZA 

It was once that case anyone wanting to play games such as roulette, blackjack and craps would have to put on their finery, leave their house and drive to a local casino.

As exciting as this was, it was somewhat inconvenient which is why the advent of online gaming introduced a whole new raft of people to the beauty of gambling. From novice punters to aspiring millionaires, the online casino revolution allowed millions of people to play a range of games using nothing more than their computer and the Internet.

Gambling on the Go

Of course, given the trend of evolution running through the world of technology, it wasn't long before developers realised they could make their products even more accessible by creating mobile casino apps. Utilising the latest technology to cram hundreds of slots, roulette wheels and blackjack tables into a portable portal, operators such as 32Red have been able to engage even more players than ever before. Indeed, when you ante-up inside the 32Red mobile casino you'll now be one of millions of players around the world contributing to an industry that's worth an estimated $2.7 billion.

<a href=""><img src="" alt="Statistic: Global mobile game revenue from 2012 to 2016 (in billion U.S. dollars) | Statista" style="width: 100%; height: auto !important; max-width:1000px;-ms-interpolation-mode: bicubic;"/></a><br />Find more statistics at <a href="">Statista</a>

According to various stats, the mobile gaming world is worth around $11 billion annually, making it one of the most important players in the app world. Within this sector you'll find casino gaming options from a variety of operators, including 32Red, Ladbrokes and Coral, each of which help create a burgeoning marketplace. In fact, when taking into account social casinos (free play platforms) and real money operators, it's estimated that mobile gambling will be a $100 billion industry by 2017.

Access, Speed and Profits

So why are mobile casinos, such as the one offered by 32Red, a major hit with customers? The most obvious reason is there accessibility. Being able to log on and test your mettle against "the house" using nothing more than a Smartphone or tablet is highly efficient. Not only does this make mobile gambling more accessible, but it allows you to win more money. In the gambling world speed equals profits and the faster you can ante-up, the more you stand to make.

Money Hedge by Tax Credits, on Flickr

Creative Commons Creative Commons Attribution 2.0 Generic License   by  Tax Credits 

Additionally, because operators are keen to push people towards their mobile products, it means you can often pick up a bevy of bonuses and free cash offers simply by going online. Although the amount of money you'll receive will vary depending on the mobile casino you're playing on, it's generally accepted that you can earn a bundle of free cash when you play via your mobile.

The Social Vibe

The final reason mobile casino games have become such big business in the last few years is the symbiotic relationship between social platforms and real money games. Instead of real money operators having to rely on their own brand to attract people to the industry, there's now a growing gambling trend among social networks, such as Facebook. Free to play casino games are now integrated into Facebook via third-party developers and that's given millions of people a gateway into the industry.

Can You Etch It - Social media refrigera by Book Worm Laser & Design, on Flickr

Creative Commons Creative Commons Attribution 2.0 Generic License   by  Book Worm Laser & Design 

People who hadn't previously played games such as blackjack can now ante-up via their social media account without risking any money. This, in turn, has led to more people trying their luck in real money games and, therefore, generated a massive amount of interest in the industry as a whole.

Overall, mobile casino gaming appears to be going from strength-to-strength and that can only result in positive things for players around the world. 


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